Category: Management
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On Reorganizing Marketing Teams
Key considerations when planning to reorganize a marketing team to avoid disaster.
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Marketing Analytics: Getting Back to Reality
Marketers often use far more data and analysis than they have to. Less means more action.
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Implementing Agile Marketing
Key considerations to think about in implementing Agile Marketing into a business.
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Blow Up Your Marketing Metrics
Concise marketing metrics, built with the CEO and CFO can help build trust with the executive.
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Time to Streamline Your MarTech Stack?
MarTech Stacks can get out of control quickly. What to consider in cleaning it up.
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The Diminishing Value of Surveys
Surveys aren’t as valuable as they once were. So what can be done to find the needed insights?
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A.I. & Workplace Culture is Complex
For A.I. in the workplace, it will impact culture beyond being a productivity tool. Here’s what to consider.
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Big Headwinds for A.I. In 2024
Predictions that A.I. will replace jobs in 20204 and massive adoption will happen are more hype than reality. Here’s why.