Why We Should Replace “User” With “Human”
An ode to why the word “user” is not good for building good digital products.
UX Strategy: How Will You Play?
You have an overarching choice of your strategic approach. Be careful in how you choose.
Competitor Analysis in UX Research
Key factors to consider when looking at competitors in UX research.
Have consumers hit technology saturation?
Consumers have become over saturated with technology. What does this mean?
Digital Challenges for Small Business in 2022
As the pandemic eases, some key challenges for small businesses in the digital world are here in 2022.
Most tech in a company is overkill
Before you think you need new software, stop. Here’s why.
No, the internet is not making us stoopider
Some pundits suggest the internet is making humans stupid. It is not. Quite the opposite.
The Big Shift Coming in the Search Engine World
There’s a quiet, but steady revolution happening in the world of search engines. Google may not win.