Marketing Innovation Lab

MarTech Advisory

There are over 14,000 MarTech apps. With more being added all the time. In our work helping marketing departments streamline and find efficiencies with their MarTech stack, we’ve helped them trim down the amount of tools they’re using between 30% and 45%. And deliver better results.

IMPORTANT ETHICS NOTE: We are vendor neutral. We do not represent, sell or promote any particular MarTech solution. We work strictly on your behalf. We do not collect commissions or fees from MarTech vendors and we do not participate in affiliate programs. We do not do implementations or support.

Many of our clients have more MarTech tools and apps than they think they have. Some left over from past projects and campaigns or prior agencies they worked with. Racking up monthly costs, leaking customer data and leaving databases exposed or APIs that have long expired. Among other issues.

We work with clients to review, assess and fine-tune their MarTech Stacks to best fit their current and planned needs for upwards of three to five years. We also help them align their analytics so that they can show how the marketing department is contributing to directly to profitability.

MarTech Consulting Services

We work on fixed price projects. This way the scope is defined and you can more easily show finance and the C-Suite how our work helped improve and advance your marketing ROI impact. Oh, and if you’re struggling with your IT department relationship, well, we’ll help make that a better vibe too. Our MarTech Advisory includes:

  • MarTech Stack Review and Analysis
  • Optimization recommendations
  • Marketing Metrics Refinement
  • MarTech Vendor Selection & Service Agreement Advisory
  • MarTech Cost Reduction Plan
  • MarTech Debt Management Plan
  • Data Governance for Regulatory Compliance (Canada, USA and EU)
  • Data Breach Readiness & Risk Mitigation
  • Sales & Marketing Tech Alignment
  • MarTech ROI calculators

We’ve worked with a range of clients from businesses with revenues between $3M to just under $100M. Our focus is medium sized companies with marketing teams of 5 to 20 but we’ve also helped smaller companies develop marketing automation processes to maximize the work of marketing communications teams of 4 or less.