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On Reorganizing Marketing Teams
Key considerations when planning to reorganize a marketing team to avoid disaster.
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Digital Heartbreak: When Brands Disconnect Chatbots
Brands are using chatbots, but certain uses may present significant brand reputation and litigation risks.
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Using Generative AI In Marketing Innovation
Done right, using Generative AI tools like ChatGPT or Copilot can help in the innovation process. Practical considerations.
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Maps: The New Marketing Channel
New map apps are cropping up. They’re offering interesting new opportunities for marketing.
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The Real Shift in the Ad Agency World. It’s Not AI.
No, AI is not changing marketing. It’s something else and ad agencies are changing.
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Marketing Analytics: Getting Back to Reality
Marketers often use far more data and analysis than they have to. Less means more action.