Marketing Management & Innovation Advisors.
For over a decade we’ve been helping marketing teams improve, evolve and deliver profitability to their organisations.
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Digital Research
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Why Apple’s iPad Ad Actually Bombed
The real reason that Apple’s iPad Crush event and ad bombed is a lesson for marketers and the value of market research.
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On Reorganizing Marketing Teams
Key considerations when planning to reorganize a marketing team to avoid disaster.
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Digital Diaspora in the Digital Age
For marketers, researching digital diaspora communities can help in creating culturally informed campaigns.
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Marketing Innovation Lab 