Category: Design
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On Reorganizing Marketing Teams
Key considerations when planning to reorganize a marketing team to avoid disaster.
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Using Generative AI In Marketing Innovation
Done right, using Generative AI tools like ChatGPT or Copilot can help in the innovation process. Practical considerations.
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Maps: The New Marketing Channel
New map apps are cropping up. They’re offering interesting new opportunities for marketing.
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Burnout and Information Technology
How does Information Technology contribute to burnout? Not in the way you might think.
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Where AR Fails in Retail
Our research shows consumers just aren’t that much into Augmented Reality (AR) just yet. Why?
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The Machines Are Talking About Us.
We’ve added a new sound over top of nature. It is the thrum of machines, endlessly chattering. How we think about technology has to do with nature.
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How To Use A.I. for Small Business Innovation
Generative AI can help businesses in the innovation process. You just have to know how to leverage it in the right way.
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Maps in the Digital Age
Maps are becoming incredibly important business tools. Not just for marketing, but for operating. Why?