Netnography – Marketing Innovation Lab

Surveys aren’t as valuable as they once were. So what can be done to find the needed insights?

The role of cultural agency in how society and consumers adopt technologies.

Maps are becoming incredibly important business tools. Not just for marketing, but for operating. Why?

The typical approach to focus group design is useless and often doesn’t deliver what’s needed.

Digital technologies are evolving languages faster than ever. This could be fascinating.

The real sticky wicket that Twitter is in will have deep impacts across all social media channels. Why?

Why it’s almost impossible to truly understand all the technology coming at us today. And that’s okay.

Could the increased interest in mindfulness be a cultural reaction to the digital age we live in?

Rarely is cultural biases considered in UX and CX research or strategy design. It’s key to getting the right insights.

While it may seem very cool, there are two fundamental reasons that VR and AR will remain fringe technologies. But still very valuable.

Category: Netnography