Tag: research
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The Importance of Culture in UX Strategy
The importance of considering culture when doing UX research and developing a UX strategy.
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The danger of not doing UX research
Fail to do the research and you could be killing your idea for a digital product right from the start. Here’s why.
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Netnography & Ethnography in UX Strategy and design
While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
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Could social media evolve human culture globally?
For good or bad, social media is having a huge impact on our world. But will it lead to a boring monoculture?
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What is a digital anthropologist? What do they do?
It’s not about old bones and ancient history. It’s about what’s happening in digital societies.
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What Does “Phygital” Really Mean?
The non-marketing version of what phygital really means and how it relates to humans.
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Canadian Travel Plans Post-Pandemic
Insights into what Canadians are planning for tourism post-pandemic.
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Netnography in urban design and architecture
A powerful form of insights.
Digital Research & Innovation 