While often conflated, ethnography and netnography serve two distinct purposes in UX strategy.
One of the most annoying business buzzwords today is “digital transformation”. Essentially, it’s a hijacked marketing term touted by the major consulting firms like Deloitte, KPMG, EY, BCG and others. The result? Sparking fear in the hearts of CEO’s and CIO’s that they must “digitally transform” their business. It’s become inherently misleading and serves the […]
Why an ONA is a game changer