Tag: analytics
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Marketing Analytics: Getting Back to Reality
Marketers often use far more data and analysis than they have to. Less means more action.
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Blow Up Your Marketing Metrics
Concise marketing metrics, built with the CEO and CFO can help build trust with the executive.
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Is your marketing team drunk on data?
How do your build a marketing dashboard that actually works? Stop being drunk on too much data is a start.
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Data silos & digital transformation
The impact of data silos on a transformation.
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Augmented Journalism. Future Possible?
We hear a lot about data journalism in the media industry. Publishers like the NY Times and Conde Naste have invested heavily in analytics. Newspaper CMS’s like ARC Publishing and CUE are also investing heavily in analytics to support data journalism. It’s one area that ARC Publishing excels in. Then there’s the slow creeping in…