Category: Technology
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Why Newspaper Marketers Should Love the IT Department
With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.
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The Human Factor in Marketing Automation
From workflow habits to other fears, often overlooked in a martech implementation is the human factor.
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Agile Marketing: The Pros and Cons
Agile marketing can be a boon to business. But what are the pros and cons? We take a quick look.
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How MarOps Can Improve Credibility
How improving Marketing Operations (MarOps) can improve department credibility.
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Why AI is not the Holy Grail of Marketing
To start with, the term “Artificial Intelligence” may be a bit of a misnomer and might better be phrased as “Anthropic Computing”. Since all AI does at this juncture, is to substitute for human processes. But Artificial Intelligence has turned out to be an excellent marketing term for big tech companies selling their wares and…
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A Snap Lesson from Snap
The pundits are already sounding the death knell for Snap after it’s poor performance last week. It doesn’t help that at every step Facebook has copied Snaps’ coolest features to Instagram or its own platform. Snap is, unfortunately, perfectly primed to fail. There are three primary reasons why. The Easy Stuff is Done: Snap, then…
Digital Research & Innovation 