Category: Strategy
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Cutting Through The Hype of Digital Transformation
It’s easy to get caught up in the hype of Digital Transformation. We break it down to the reality.
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Persona Narratives: The Story of Your Customer
While the persona is great, writing the story of your customer is even more powerful. Read on.
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The Oldest Social Media Channel is Still Really Cool & Relevant
Online forums remain a valuable tools for marketers. But they need to be carefully considered.
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The Revival of Audio and It’s Importance to Publishers
Audio is undergoing a revival. It’s an important channel for marketers to investigate and invest.
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Why Publishers Need to Consider Their Data
Publishers need to consider their data collection & use for risk mitigation and monetization opportunity; Infonomics.
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How MarOps Can Improve Credibility
How improving Marketing Operations (MarOps) can improve department credibility.
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The Key Ingredients for Account Based Marketing Success?
Marketing technology, from CRM tools to digital creativity tools like Canva or Adobe are making Account Based Marketing ever more efficient and better at delivering ROI on marketing campaigns. Not familiar with ABM (Account Based Marketing)? Essentially it means providing customized content to each lead, from brochures, inbound tactics to landing pages. It’s highly measurable,…
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Why AI is not the Holy Grail of Marketing
To start with, the term “Artificial Intelligence” may be a bit of a misnomer and might better be phrased as “Anthropic Computing”. Since all AI does at this juncture, is to substitute for human processes. But Artificial Intelligence has turned out to be an excellent marketing term for big tech companies selling their wares and…
Digital Research & Innovation 