Category: MarTech
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Why A.I. Is Just a Band-Aid Right Now
There are opportunities with Artificial Intelligence. But in most cases, AI is a band-aid applied in the wrong way, in the wrong places. Why?
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Compounding Bias in UX Strategy
It’s the cousin to feature creep and it gets missed all the time.
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The Importance of Culture in UX Strategy
The importance of considering culture when doing UX research and developing a UX strategy.
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Is your marketing team drunk on data?
How do your build a marketing dashboard that actually works? Stop being drunk on too much data is a start.
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Have consumers hit technology saturation?
Consumers have become over saturated with technology. What does this mean?
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Digital Challenges for Small Business in 2022
As the pandemic eases, some key challenges for small businesses in the digital world are here in 2022.
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Most tech in a company is overkill
Before you think you need new software, stop. Here’s why.
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Why the C-Suite needs to understand data management
Many business intelligence initiatives fail because the C-Suite doesn’t understand the importance of data.
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Enterprise Software Needs to be More Human
Bad, bloated software is causing employees to quit. And customers. Time to rethink enterprise software, making it more human.
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What is Digital Maturity for Small & Medium Sized Businesses?
This is an important first step towards a digital transformation / adaptation for any business.
Innovation Architects + Foresight Analysts 