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The Key Ingredients for Account Based Marketing Success?
Marketing technology, from CRM tools to digital creativity tools like Canva or Adobe are making Account Based Marketing ever more efficient and better at delivering ROI on marketing campaigns. Not familiar with ABM (Account Based Marketing)? Essentially it means providing customized content to each lead, from brochures, inbound tactics to landing pages. It’s highly measurable, […]
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Oh Those Messy, Pricey Clouds!
Recently, we worked with a mid-sized enterprise client to do an inventory of their Cloud services across the organisation. They had operations in two States and one Province and gone through several changes in senior management in sales, marketing and operations. An astute CFO noticed a lot of regular monthly payments. All together, they were […]
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The Economic Problem for Digital Advertising
The digital advertising world is entering a period of existential crisis. Click rates are tumbling, regulators around the world are turning a baleful eye to the major platforms of Facebook, Google, Twitter and others. News media giants are seeking alternative models, grouping together to pressure the platforms or make changes. And the economic model of […]
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What the COVE project Means to Atlantic Canada
The region of Atlantic Canada came into being hundreds of years ago because of the access to the North American content and its riches, along with the bounty of the sea. For hundreds of years, fisheries were a vital part of the regional economy. Later came oil and gas. But a once thriving region, an […]
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The Best Retail Technology is Invisible
Many a retail chain has made a drive to be more “digital” and one of those ways was through what is called “omnichannel” marketing, which is just a marketing term for being across every print and digital channel to connect with consumers. Many a retailer thought putting up touch screens in store and making tech […]
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Why AI is not the Holy Grail of Marketing
To start with, the term “Artificial Intelligence” may be a bit of a misnomer and might better be phrased as “Anthropic Computing”. Since all AI does at this juncture, is to substitute for human processes. But Artificial Intelligence has turned out to be an excellent marketing term for big tech companies selling their wares and […]
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A Snap Lesson from Snap
The pundits are already sounding the death knell for Snap after it’s poor performance last week. It doesn’t help that at every step Facebook has copied Snaps’ coolest features to Instagram or its own platform. Snap is, unfortunately, perfectly primed to fail. There are three primary reasons why. The Easy Stuff is Done: Snap, then […]
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Senior Citizens & Smarthomes = Gold
The race to bring IoT or Internet-of-Things devices to consumer homes is a few years old now. Right now, it’s a plodding sort of race. Most people are familiar with the Nest home thermostat, then their smoke detector that has had its share of issues. There’s the rather fun but nowhere near essential Phillips Hue […]
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Smarthomes: The Challenges
The smarthome market, meaning the home where your fridge, stove, microwave, lights, furnace and perhaps soon your toilet, are all connected via WiFi and managed through your smartphone, is set to reach $137 Billion by 2023. This according to research firm MarketsandMarkets. The first major entrant into this space was thermostat company, Nest. Google bought […]
Digital Research & Innovation 