Author: Giles Crouch
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Dealing With Cultural Biases in UX & CX Research
Rarely is cultural biases considered in UX and CX research or strategy design. It’s key to getting the right insights.
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The Hard Realities of Virtual Reality
While it may seem very cool, there are two fundamental reasons that VR and AR will remain fringe technologies. But still very valuable.
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The Importance of Culture in UX Strategy
The importance of considering culture when doing UX research and developing a UX strategy.
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The danger of not doing UX research
Fail to do the research and you could be killing your idea for a digital product right from the start. Here’s why.
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Why We Should Replace “User” With “Human”
An ode to why the word “user” is not good for building good digital products.
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UX Strategy: How Will You Play?
You have an overarching choice of your strategic approach. Be careful in how you choose.
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Competitor Analysis in UX Research
Key factors to consider when looking at competitors in UX research.
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UX Strategy & Stakeholders. Be Smart!
Why building a solid relationship with key stakeholders is critical to success.
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Is your marketing team drunk on data?
How do your build a marketing dashboard that actually works? Stop being drunk on too much data is a start.
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How Artists Bring Value to UX Research
When it comes to UX design and digital products, artists can play a vital role.
Digital Research & Innovation 